Author: Rebecca Lewis

When creating a Social Media Marketing plan, it’s important to begin with a clear understanding of your ideal customer. While this may take time, this research can provide lasting value. It will also help you establish the voice and tone of your brand. In addition, understanding your audience will help you determine the best platforms […]

Marketing is an important tool for building brand awareness and customer loyalty. It works by using the most appropriate mediums to reach potential customers. Various theories and models are available to help marketers design effective advertising campaigns. The first stage of the marketing process focuses on creating awareness. This stage includes advertisements across the various […]

When you want to use Facebook marketing for your business, there are a few things you should keep in mind. The first step is to know what your goals are for your campaign. Whether it’s to gain new followers, increase sales, or promote your brand, there are plenty of ways to use this marketing platform. […]

A Social media marketing course can be beneficial for those new to the field, or those looking to improve their skills. These courses typically include textual reading materials and videos. Some courses also include a certificate for successful completion. Most of these courses are free, and they provide a good foundation for learning about social […]

To stay relevant in the marketplace, you should be creative when it comes to your marketing. You need to make your audience take action. In traditional marketing, your audience may take action weeks later, but in modern marketing, you need your audience to take action immediately. That’s where content marketing comes into play. This type […]

Whether you’re looking to make your product or service available to customers across the globe, you’ll want to stay on top of the latest digital marketing trends. The biggest changes in this space are related to the way consumers shop. For example, consumers are shifting from relying on large brands to independent stores. As a […]

One of the digital marketing secrets is optimisation of web pages for search engines. This is vital in bringing traffic and sales to a company. The process is known as search engine optimisation or SEO. It involves making all aspects of a company search engine friendly, including the web pages. By optimising your web pages, […]

In the past, the notion of a live performance was a very different thing than that of a live media. The traditional broadcast model was replaced by a digital media space that included real-time interaction between performers and audiences. While this era brought a number of technological advances, it also posed several challenges. In this […]

If you’re looking to gain expertise in social media, consider taking a social media marketing course. These online courses can help you understand the basics of social media, develop your skills and track your performance. They also teach you how to connect social media activity with sales and other aspects of your business. In addition, […]

When it comes to Social Media Marketing, it’s important to remember that you can’t be everywhere at once. While you should stay on top of your marketing efforts through traditional marketing strategies, it’s crucial to have a presence on social media platforms. These platforms allow you to easily communicate with your consumers and prospects. These […]