Whether you’re looking to make your product or service available to customers across the globe, you’ll want to stay on top of the latest digital marketing trends. The biggest changes in this space are related to the way consumers shop. For example, consumers are shifting from relying on large brands to independent stores. As a result, businesses are focusing on improving the shopping experience for their customers.
Social selling is one digital marketing trend that has gained momentum in recent years. This new marketing method allows brands to treat social media like an e-commerce site, uploading products that users can purchase directly through the platform. As the number of users on social media platforms increases, so does the importance of promoting products or services.
Consumers love user-generated content. This content can influence their purchasing decisions more than any other type of content. In fact, studies show that consumers trust user-generated content as a source of information. As a result, many consumers use these types of content to make purchasing decisions. Therefore, it’s important to keep this in mind when creating your marketing plan.
In order to get the most out of influencer marketing, brands must find the right influencers to work with. They can use hashtags to track influencers, or engage an influencer agency to find them. Before approaching influencers, brands should first define their goals and objectives. The most popular type of influencer marketing content is when influencers post photos of themselves using a brand’s product or service.
As the GDPR becomes a reality, companies will need to be more transparent in their privacy practices. By June 2021, Google plans to implement a new algorithm, Core Web Vitals, which will penalize websites that fail to meet the new rules. Using conversational marketing is also a growing digital marketing trend.
Highly personalized content is another trend in digital marketing. The Covid-19 virus, lockdowns, and increasingly virtual lifestyles have all led to a rise in demand for highly personalized content. Moreover, a study from Hubspot found that 74% of online consumers get frustrated when they receive irrelevant content. Personalization helps brands to stand out from the crowd and speak directly to their ideal customers. In fact, personalized content received more clicks than generic CTAs, according to Hubspot.
Another major trend that’s driving digital advertising is programmatic advertising. This technology allows brands to bid for ad space within milliseconds, freeing marketers to focus on optimizing their campaigns. As a result, many brands are allocating up to 50 percent of their advertising budgets to programmatic advertising, a trend that’s expected to reach $100 billion by 2022.
Direct mail is also making a comeback. While traditional mail is often viewed as outdated and ineffective, many consumers still value the physical mail. It is more personal and authentic. Direct mail stays in homes for an average of 28 days, which means it has a higher chance of being seen by more people. Direct mail can also be extremely useful for getting information about a particular product or service.