The Importance of a Digital Marketing Plan

The Importance of a Digital Marketing Plan Before planning digital strategies, it’s important to develop a SWOT analysis. The purpose of this analysis is to determine your strengths and weaknesses in order to formulate an effective digital marketing plan. Then, you should identify the right channels for customer communication and promotion, as well as create […]

How to Use Clubhouse Marketing to Create Buzz For Your Brand

How to Use Clubhouse Marketing to Create Buzz For Your Brand If you want to attract more followers, you should use Clubhouse Marketing as an avenue for your brand’s message. It allows you to interact with people directly, which will build trust with a new audience. A Clubhouse is an online community where users can […]

Digital Marketing Trends for 2020

The year 2020 was unlike any other year in history. There were wildfires, unpredictable weather patterns, and a highly anticipated presidential election. As a result, the digital marketing landscape was changed like never before. While traditional marketing strategies still work, new tools and technologies are coming to the fore. These innovations will make your business […]

How Email Marketing Can Increase Your Open Rate

How Email Marketing Can Increase Your Open Rate Email marketing can be used to ask for a sale or donation. It also refers to sending advertisements or requesting business. In short, email marketing can be described as sending a commercial message to a group of people through email. There are many different types of email […]

Benefits of SEO – Onsite and Offsite SEO

Search engine optimization, or SEO, is a marketing strategy aimed at increasing traffic to a website. It helps websites to rank well in search engines. By optimizing a website for search terms, you can increase the number of visitors you receive from unpaid and paid sources. However, SEO can be difficult for a new business […]

Which Social Media Marketing Idea Should You Use?

Which Social Media Marketing Idea Should You Use? Digital Marketing is increasingly becoming an essential component of a brand’s strategy, as traditional marketing techniques like direct mail, television advertisements, and print ads are being outstripped by new digital avenues. Digital marketing relates to marketing delivered via digital channels like search engines, social media, blogs, emails, […]

Is There Really a Trend For Weibo?

Weibo is the leading micro-blogging website in China and the number of its registered users has been steadily rising over the past few years. Although Weibo no longer completely dominates China’s social networking space, it’s still growing rapidly (see charts below). What makes Weibo so successful? It combines the advantages of both micro-blogging and social […]

Using Influencer Marketing For Success

Influencer Marketing is a strategic approach that companies utilize to promote their goods and services by associating with well-known online social media users or influential bloggers. Influencers normally have a large, engaging audience which brands can easily tap into to build brand awareness and even drive increased sales. However, brands often overlook the importance of […]

Creative Ways to Use Images on Instagram for Marketing

Creative Ways to Use Images on Instagram for Marketing One of the biggest trends in social media right now is Instagram Marketing, and businesses have definitely picked up on this powerful trend. Instagram Marketing Tips to Make sure Your Instagram Story Succeeds. Post regularly. The key to creating successful Instagram Marketing is to make sure […]