In the past, the notion of a live performance was a very different thing than that of a live media. The traditional broadcast model was replaced by a digital media space that included real-time interaction between performers and audiences. While this era brought a number of technological advances, it also posed several challenges. In this piece, we will examine how live performance can be made digital and explore the challenges of the new media. Let’s look at some examples of live media performances and how they can be considered a part of the current digital media landscape.
Despite the increasing influence of new media and digital marketing, traditional media are still a viable and powerful marketing avenue. They can help businesses reach their target audience and stay ahead of the competition. In fact, a recent study by MarketingSherpa found that traditional media was among the top five most trusted forms of advertising in the world. Combining traditional and digital media in a strategic way is critical to ensuring brand visibility on as many fronts as possible.
Live performance on the web is another example of live digital media. In the context of arts festivals, these performances may involve audiences on social media, such as Facebook, Twitter, or YouTube. Social media performances can be co-produced by the audiences themselves, creating a novel co-produced digital performance. Similarly, a live performance on a digital platform can also be a form of digital staging. This is especially important for art events where audiences participate in the production process.
For businesses, new media platforms are crucial. This can increase traffic, improve customer relationships, and reduce sales effort. Neal Schaffer, a leading authority on digital transformation, offers trainings and consultancies for businesses. He also teaches at Rutgers University and the Irish Management Institute. He also speaks Mandarin Chinese and Japanese, making him a highly sought-after keynote speaker. He has spoken on digital media in over a dozen countries.
Real-time marketing is an important feature of digital media. It is possible to use the internet as a PR strategy, but real-time marketing must be handled in the same way. Real-time marketing requires constant monitoring of the campaign. If an airline is criticized for a bad landing, the social and digital strategy of the company may change. Digital media also offers the flexibility of changing priorities, which makes it a great option for real-time marketing.
Content marketing is an ongoing strategy that requires constant attention. Marketing through social media sites requires a dedicated employee to monitor the page and respond to customer inquiries. Another new media strategy is email marketing, which requires consumers to join a mailing list. This type of marketing is also an inbound marketing strategy. If your business is serious about generating leads, email marketing is an excellent choice. These campaigns require a high level of analytic skills. You will need to have a good understanding of the market.