When you send out an email to a subscriber list, you want to create a subject line that draws them in. A subject line must be catchy, and contain no more than 40 characters. The subject line should also be no longer than five to seven words. Readers tend to skim through their email inboxes quickly, so a short subject line will get the most engagement.
Your subject line should reflect the personality of your brand. For example, a brand with an upbeat energy should use emojis, jokes, and direct offers. However, a more serious brand should not use these tactics. The subject line should not be combative or overly demanding. For instance, “Surprise” is not a good subject line for a luxury brand.
To increase your email delivery rates, create a double-opt-in process. This process requires a subscriber to double-check their email address to ensure they’re interested in receiving emails. Emails that are sent to people who don’t want them decrease open rates. To increase your open rates, ask your readers to add a trusted email address to their email address list.
People sign up for marketing emails expecting to get useful information. By combining humor with useful information, you can entertain your subscribers while at the same time informing them of something new. For example, if you want to warn your subscribers about ticks and Lyme disease, a fun subject line will grab their attention.
The subject line is one of the most important components of an email. The subject line sets the tone for the entire email. A good subject line should be at least 30 characters long and convey a single message. It should be clear and memorable, but do not use confusing words or phrases. If the subject line does not match the contents of the email, readers may be tempted to delete the message.
Using a question-based subject line is an effective way to engage customers. People like to answer questions. This motivates them to think about the subject matter and steers their minds in the right direction without being overly pushy. It’s also a good idea to use automated emails to welcome new subscribers and tell them what to expect from you.
An email subject line is the first thing people see when they open their inboxes. If it’s well-written, it will channel qualified leads to your website. Otherwise, your message will end up in the spam folder. Using an email subject line that is compelling and has a sense of urgency will increase your open rates.