As digital media evolves, so do the tools available to marketers. Predictive analytics is one such tool that uses data mining, predictive modeling, and machine learning to help predict future behavior. Many industries are now embracing this technique, and applications have ranged from advanced lead scoring to customer segmentation and personalization. Another tool for marketers is Augmented Analytics, which uses machine learning, Natural Language Processing, and predictive analytics to create a more personalized and intuitive experience.
The most important digital marketing trend for businesses today is interactive content. This form of marketing allows users to see and interact with a brand’s content and make purchases without leaving the application. It also helps promote brand awareness. There are several types of interactive content, including: social media, online video content sharing, pay-per-click advertising, and online blogs.
As more people become connected to the internet, marketers must become more adept at creating engaging experiences. Metrics need to improve, content needs to be more personalized, and engagement must become seamless. Failure to get this right can result in consumers using ad-blocking programs or paying for premium ad services.
Inbound marketing is another key digital marketing trend. Increasingly, marketers can create more effective campaigns with the help of social media analytics. These analytics are crucial for improving search engine optimization, increasing sales, and identifying innovation opportunities. Additionally, inbound marketing attracts and engages consumers positively throughout the buyer’s journey. It typically involves a combination of different marketing tactics, including SEO, social media marketing, and content marketing.
Permission marketing is closely related to inbound marketing. It is a proven approach to marketing online. It was first coined by Seth Godin in 1999 and is still a successful method for attracting new customers. Permission marketing works by offering a valuable report or newsletter in exchange for an email address. This method is commonplace for B2B sites, but has also been adopted by retail sites as a way to attract new customers.
Geo-fencing is another way to target users based on their location. By using geo-fencing, businesses can target users within a certain radius, such as a mile around a restaurant. This allows marketers to target users as they enter or leave a targeted area. This is particularly useful for businesses that rely on their location to drive business.
Voice search is another digital marketing trend that has evolved significantly in recent years. It is becoming a popular way to engage with customers, especially younger consumers. Voice-controlled devices are becoming increasingly common for shopping and interacting with a brand. For example, Walmart has partnered with Google to launch Walmart Voice Order, which lets customers shop through their Amazon Alexa device. Amazon has incorporated voice commerce into its AmazonFresh service. By incorporating voice commerce into digital marketing, brands can take advantage of this trend to reach an even wider audience.