Facebook marketing offers entrepreneurs a highly-targeted means of communicating with their clients and establishing new customer relationships by utilizing advertising mediums such as Facebook. Unlike other forms of traditional online marketing, Facebook Marketing offers a highly customized and individualized way for companies to reach and target prospective and existing customers through creative visuals and ad creative. Marketers develop campaigns using these creative visuals and make ads in those campaigns to assist them reach their goals.
The goal of Facebook Marketing is to engage the audience and lead them to take action. The key to engaging your audience on Facebook is creating an environment that inspires and stimulates creative visuals. Advertising on Facebook requires strategic planning and ad creative because there are no preset viewer profiles to promote to or no pre-written web copy to conform to. The focus of Facebook Marketing is on engaging your audience and making them part of the process of building your brand or your relationship. Part of this involves creating an authentic online dialogue where the user can engage with and respond to the creative visuals you create.
Facebook Marketing uses a feature called the news feed which helps users keep up with the most recent updates on their favorite groups and individuals. The information you can obtain through the news feed include text and thumbnail graphics, video, links, and photos. Facebook Marketing can be divided into pay per click and cost per action (CPA). Cost per Action (CPA) ads are considered less intrusive than other types of ads and Facebook Marketing tends to convert better when used in conjunction with other online marketing strategies including pay per click and cost per impression ads.
Because Facebook Marketing involves creating ads that draw attention to your products or services, it is imperative that you have creative content in order to attract potential customers. Facebook Marketing uses a feature called the Like feature to let users “Like” a page so if they see your creative content they can “Like” it too. In turn, the like encourages more sharing and visibility, creating a snowball effect of exposure for your company. It is important to use creative Facebook Marketing strategies in order to maximize the amount of attention your advertisements will draw. Your advertisements should encourage interaction among users, and address customer concerns and needs.
Facebook Marketing tends to work best when used in conjunction with other online strategies and methods. This includes search engine optimization (SEO), which uses keywords and key phrases in your ad or your content in order to draw attention to your product or service. Social media marketing is another option for effectively marketing your business on the social media platform. Social media allows you to interact with your customers, providing a form of internet marketing that is both immediate and organic.
Per day, Facebook Marketing will allow you to view how many people are actively using the application and how many of these users are recommending your page to their friends. Per action, Facebook Marketing lets you see the number of times each action was performed. With this information, you will know which ads worked the best to attract new users and which were not as effective. Per day data also enables you to gain insight into how your campaign is performing relative to your goals. Knowing what you need to focus on and which aspects you need to take care of will ensure success when you are ready to launch a full scale campaign.