Aida Modeling For Marketing Your Brand
A strong online presence can often translate into a great deal of business; however, what many companies fail to realise is that there are three very different components to successful online marketing. Understanding these three components and applying them to your business can ensure your success and ensure you have a strategy in place that is working for your organisation. The following article will explore each of these three components and identify why you should learn more about each area.
An integrated marketing communications (MIM) strategy is one which uses a variety of different online store strategies to promote your brand. An example of this strategy could include creating a customer review site and then promoting your product via social media platforms such as Facebook and Twitter. This strategy would work really well if your brand has a range of complementary products, such as cleaners, mums, carpenters and home makers. In addition to building your brand through the comments section on your website, you would also need to build your brand through other online stores, with a dedicated store for your brand, or via email promotions. A good way of tracking the results of any strategy is to record key performance indicators such as conversion rates and click throughs so that you can measure your progress and learn what is working for your business and your target audience.
Another important strategy for integrated marketing communications is content creation. A brand needs to be consumers first; if they offer information that is usable for your consumers, it makes them more likely to purchase your products. There are three ways in which you can use content to promote your brand. You can offer consumers useful information through articles, reviews or how to guides, you can submit these articles to free directories or you can have them syndicated on RSS feedr websites.
Thirdly, online retailers need to engage their target audience. Consumers are much more attentive these days and your brand can only survive if you get their attention and make them want to learn more. The Internet is flooded with advertising and it is up to you to establish who your target market is. Online marketing involves creating a website where you can get to know your target consumers; this is your website. From here you can run special offers, news updates, contests and other activities that will help you create awareness for your brand.
Marketing your brand using mass media advertising is ineffective and can be very costly. You do not need to spend large amounts of money on advertising campaigns; however, you do need to be very strategic with the messages that you send out. Marketing your brand using a mass media advertising campaign can be a time consuming process, especially if you are trying to reach out to a very specific consumer base.
It is best to start with one strategy and then adapt it to suit your particular product or service. For example, if you are selling watches, then the aida model stands for interest, desire, and action. This means that you would advertise your product using television advertisements and try to get the most attention as possible from this consumer base. When using television advertising, it is important to remember that this advertisement will be shown to everyone who is watching the show. In order to get people to notice your advertisement you will have to make sure that your advertisement stands out from the crowd. The advertisement should be well made in appearance, interesting, and offer something that the audience can’t find any other way by which they could get the information that they want.