Author: Rebecca Lewis

How Email Marketing Can Increase Your Open Rate Email marketing can be used to ask for a sale or donation. It also refers to sending advertisements or requesting business. In short, email marketing can be described as sending a commercial message to a group of people through email. There are many different types of email […]

Search engine optimization, or SEO, is a marketing strategy aimed at increasing traffic to a website. It helps websites to rank well in search engines. By optimizing a website for search terms, you can increase the number of visitors you receive from unpaid and paid sources. However, SEO can be difficult for a new business […]

Which Social Media Marketing Idea Should You Use? Digital Marketing is increasingly becoming an essential component of a brand’s strategy, as traditional marketing techniques like direct mail, television advertisements, and print ads are being outstripped by new digital avenues. Digital marketing relates to marketing delivered via digital channels like search engines, social media, blogs, emails, […]

Weibo is the leading micro-blogging website in China and the number of its registered users has been steadily rising over the past few years. Although Weibo no longer completely dominates China’s social networking space, it’s still growing rapidly (see charts below). What makes Weibo so successful? It combines the advantages of both micro-blogging and social […]

Influencer Marketing is a strategic approach that companies utilize to promote their goods and services by associating with well-known online social media users or influential bloggers. Influencers normally have a large, engaging audience which brands can easily tap into to build brand awareness and even drive increased sales. However, brands often overlook the importance of […]

Creative Ways to Use Images on Instagram for Marketing One of the biggest trends in social media right now is Instagram Marketing, and businesses have definitely picked up on this powerful trend. Instagram Marketing Tips to Make sure Your Instagram Story Succeeds. Post regularly. The key to creating successful Instagram Marketing is to make sure […]

Wondering how do you construct a complete B2B marketing strategy for the future? Create a business profile. Post engaging and relevant content. Use LinkedIn Stories. Add LinkedIn groups to all your company pages. Make your company name known. Create your company goals. Define your targets as you create your business strategy. Easy way to track […]

If you’ve spent even a couple minutes on Instagram, you’ve probably heard of an influencer profile. An influencer profile is a sponsored post that is created by someone who is closely associated with the brand being promoted. They use their influence to drive visitors to the brand’s website and then engage with fans in an […]

Digital Marketing Budget – How To Expensive Content Marketing Will Not Work A digital marketing strategy is a strategic document where you more precisely map out your marketing goals, the steps you will take to accomplish those goals, and the support you’ll get from a variety of services to get there. An extremely important component […]

Why Is Online Marketing So Important For Offline Brands? Internet marketing can help you enhance sales, maintain customers, and expand your company with online presence. With online marketing, you are able to target certain audiences by demographic information such as age, gender, income level, or occupation. Businesses can also utilize social media tools such as […]