Wondering how do you construct a complete B2B marketing strategy for the future? Create a business profile. Post engaging and relevant content. Use LinkedIn Stories.
Add LinkedIn groups to all your company pages. Make your company name known. Create your company goals. Define your targets as you create your business strategy.
Easy way to track your metrics. We are all on the go. Many of our tasks are outsourced to other employees who may not be available at the office. However, we cannot always keep track of what’s going on with our teams whether they’re in the office or on the road. With Linkedin Marketing you can connect with others who may be online at the time you’re not so connected to the real life world, but using a web analytics service like Zepp tracked web usage around your company page.
Share employee connections. We sometimes get into the habit of keeping to ourselves or keeping our mouths shut when meeting new people. It’s very easy to do that when communicating over LinkedIn. Make sure to invite new contacts to connect with your company page. There are easy ways to share employee links from within your company page like messaging folks who are in your network, commenting on posts and emails, and sending private messages to other employees.
Get your brand out there. Creating your marketing strategy to reach your target audience is as easy as using LinkedIn Pages to share company information, news, and insights with people outside of your company. Social networks like Facebook allow you to reach a global audience of over 500 million people. This kind of outreach can help build relationships with new leads and potential customers while expanding your organization’s reach. LinkedIn pages are a great way to do this.
The final piece of this for a compelling company description is to make sure you have an engaging content and post relevant keywords on every page. You want to use the same keywords and key phrases throughout the entire page so that SEO spiders and search engines can see your content as well. Using these tips will help you build an amazing page that helps you get the most visibility for SEO and search engine optimization.
Upload Videos. Video marketing strategy can include sharing videos related to your company on YouTube and other social media sites. YouTube is the second largest search engine in the world and you can create a number of high quality video clips that you can then upload to YouTube. These are a great way to show your customers what your office offers, how you develop products, and how you market your business.
Tracking your results is crucial to understand which of these Linkedin Marketing strategies are working for you. Use the link below to sign up for our free link building campaign. From there you can access page analytics to track which of these methods are helping you build brand awareness, increase traffic, and gain more visibility in the search engines. Once you’ve done that you’ll know exactly which strategies are working for you and which aren’t!