Digital Marketing idea is the use of electronic devices such as desktop computers, mobile phones and other digital media and platforms to promote and sell products or services. This is an evolution of the traditional marketing methods such as print (newspapers and magazines) and broadcasting (TV and radio).
Digital marketing can be used to reach customers in new ways, for example; online video content, social media, search engine optimisation and e-mail campaigns. This is different to traditional marketing as it focuses on customer feedback and two way communication with the customer.
The internet has changed the way that consumers research and buy products. Many people will look for reviews and recommendations from friends and family before making a purchase. This has created a need for companies to change the way they market their products and services to meet the demands of this new consumer behaviour.
One of the biggest changes in digital marketing is that it is now possible to track customer interaction with your website, social media channels and other digital platforms. This information is invaluable when it comes to improving your digital marketing strategy and ensuring you are reaching your target audience with the right message.
Another important aspect of digital marketing is remarketing. This is the ability to follow a customer around the internet and show them ads for your product or service that are tailored to their specific interests. For example; if someone has visited your website to learn more about life insurance options you can then use remarketing to show them ads for a related product such as mortgage protection.
Other examples of digital marketing are;
Using Facebook ads to target specific demographics. This is a great way to increase your brand awareness and get your business in front of a new audience. In addition to Facebook you can also use Google Ads to target a specific audience. For example; if you are a plumbing company you can target people who are searching for “plumber near me” this is a targeted approach that can generate very quick results.
Using influencers to spread your digital marketing messages is another great way to increase your reach. Influencers are individuals with large followings on social media who can help you reach a new audience. This type of marketing is becoming increasingly popular and is a great way to build brand awareness.