YouTube marketing is often an intimidating instrument for brands looking to capitalize on their online exposure. For many small to mid-sized businesses, YouTube offers the most accessible platform for them to brand themselves and create a presence on the internet. Unfortunately, it also makes marketing difficult. It combines an effective marketing principle with one of the toughest form of advertising video-live-casting. That’s why we’ve created this comprehensive guide for YouTube newbies and seasoned marketers alike.
In order to optimize your YouTube campaigns, you need to understand its live video platforms and how you can make use of them to boost engagement on YouTube. The two primary ways that YouTube viewers interact with your videos are voting on your videos and sharing your videos with other viewers. Let’s explore these two mediums to better understand how to optimize your advertising on YouTube.
First, how do you get more views? On the top of the search results page, you will see “ideos Streamed.” Tap on this button and view the statistics at the bottom of the screen. You will then see a pie chart depicting how many views your video has received since it was published. If you are on the third page or above, you have numerous views on your video and can start to optimize your marketing.
To optimize your YouTube marketing, you need to think about how you can create value in your videos. One of the fastest ways to gain valuable backlinks, and ultimately, viewers, is to create videos that answer a pressing question that people are interested in. For example, if you run a fitness training business, and you run into a plateau in your business, you can use YouTube’s two best live video platforms, vimeo and hubpages, to create a video how to series. In just under a minute you can answer a burning question that many people are curious about, and then you have thousands of people viewing your how to series, and midstream, while you simultaneously create thousands of backlinks.
Another way to take advantage of YouTube is to properly utilize its automated content submission features. When you sign up for YouTube, you are given access to the creative tools to help with the submission process. Most of these features include a “Make Video” button that can be clicked to submit the video content to YouTube. When you are thinking about optimizing your social media presence, you may want to consider submitting your digital marketing videos to YouTube as well. It may take some extra work, but with proper strategizing, your digital marketing efforts on YouTube can really pay off.
The bottom line is that it does take a little bit of effort to optimize your video marketing strategy on YouTube. You can’t go in and expect that your video marketing strategy will instantly generate millions of subscribers and billions of views, which is what most marketers think they would achieve. What is beneficial though is that your efforts on YouTube can actually spread across more eyes and attract more viewers. The end goal is to see your brand awareness increase, and the quality of your service improve.