Traci's Marketing Cake

Whether you’re a marketer looking to increase revenue or an entrepreneur hoping to build a brand, content marketing can help you reach the right people. It’s an effective way to boost your visibility, generate leads, and convert visitors into customers. Creating an effective content marketing campaign requires a few key steps. The first step is […]

Using effective SEO techniques helps improve the visibility of your website. It helps generate more traffic and build trust with customers. SEO also helps you attract more quality leads. In addition, if your website ranks high, it can earn more traffic and create better business opportunities. To generate organic search traffic, you need to have […]

Getting the right people to your website is half the battle. With the right digital marketing idea, you can engage your customers and build brand awareness in the process. For instance, sponsoring a digital summit is a good way to do it. You might also want to look into referral programs that reward loyal customers […]

Getting customers to buy your products or services through chatbot marketing is a great way to boost your sales. This type of marketing is also a good way to keep in touch with existing customers. Chatbots can help you reach your customers by analyzing their behavior, providing expert advice, and answering questions about your products. […]

Whether you are using traditional media to promote your business, or you are looking to diversify your marketing efforts, digital media can make a big difference in your campaign’s effectiveness. Digital media is the buzz word of the moment, and is a term used to describe digital marketing strategies that involve the use of digital […]

During the last two weeks, MeWe has seen a rush of new users sign up. This new social networking platform is trying to break free of the echo chamber of the usual algorithms. It’s a place where users can have conversations on niche topics, join conversations on their favorite topics, and be free from strict […]

Developing a solid digital marketing plan takes some time and effort. It may require optimizing your online advertising campaign, or finding a new way to connect with your customers. However, an effective digital marketing campaign will drive qualified traffic to your website. Identifying what your customers want is the first step, and then you can […]

The Clubhouse allows you to interact with others. It lets you organize discussions, share tips, and set expectations for other members. The Clubhouse also lets you follow other people and engage with them on a deeper level. It is not just a social media platform – it is also a tool for building your brand. […]

As digital media evolves, so do the tools available to marketers. Predictive analytics is one such tool that uses data mining, predictive modeling, and machine learning to help predict future behavior. Many industries are now embracing this technique, and applications have ranged from advanced lead scoring to customer segmentation and personalization. Another tool for marketers […]

When you send out an email to a subscriber list, you want to create a subject line that draws them in. A subject line must be catchy, and contain no more than 40 characters. The subject line should also be no longer than five to seven words. Readers tend to skim through their email inboxes […]