What exactly are KOLs (key opinion leaders)? Well, KOLs can be defined as a person whose views are considered highly respectable by others and who has substantial authority over a given subject (field).
KOL is a unique type of individual and is a key player in many large organizations in the global marketplace. There are two types of KOL: KOLs with a solid reputation as an authority in their field and KOLs with a strong personal brand. These two types of KOL have quite different views on marketing, branding, business model, internet marketing and other important issues. There is no doubt that both of these types of KOL will have a very different perspective and point of view on how to identify the best MLM opportunity.
When we want to identify the best MLM opportunity, we will need to understand which one is best classified as a Key Opinion Leader Vs Influencer. As a MLM business owner we need to understand why KOL’s can be a good fit for our business. We also need to know how to differentiate KOL from Influencer.
What are KOL’s views about online marketing? They may have different views than Influencers, but there is no question that both of these types of KOL are very popular. Both of these types of KOL’s are very knowledgeable on their fields of interest. Influencers are extremely well informed on their industry, whereas KOL’s don’t understand everything about their industry. These two types of KOL are very similar when it comes to internet marketing, but differ greatly in their approach to marketing. Influencers use the traditional methods such as television, radio, print, and other forms of traditional media in their marketing campaigns. Whereas KOL’s use online tools, social networking sites, and the internet to market their business.
Now that we understand why they are so popular we can see how to differentiate them from Influencers. How to identify a good Key Opinion Lead vs Influencer? First of all, KOL’s are usually very knowledgeable on their industry and the dynamics of the industry. They have deep insight into their industry.
If you can get a hold of a KOL who is very familiar with your industry, you are likely to make a great business deal. with him or her. A good KOL will be able to show you what is working, what is not working, and the gaps in their business model. If you can find this person, you are likely to do business with him or her. This is what is known as an expert advisor.