Getting the word out about your brand using Weibo is essential if you want to be successful. This micro-blogging site, which is also known as Chinese Twitter, lets you post images, videos, and GIFs. It requires skill in copywriting and knowledge of the 140-character limit. You can use Hashtags to attract new customers and write compelling copy to entice them to follow your business.
KOLs, or key opinion leaders, are active on Weibo and can help your brand increase its exposure in the Chinese market. By working with these KOLs, you can create content, contests, and videos that can reach a large number of Chinese consumers. As a bonus, KOLs can help your brand gain credibility, which is important if you’re an overseas company in China.
Weibo is an important brand awareness tool in China, and by following the challenges and trends on the platform, you can reach out to a large number of potential customers. You can also use hashtags to create a community around your brand or product. A loyal audience makes selling easier. Weibo is also an open platform and anyone can use it to promote their products.
Chinese celebrities are also important influencers. However, inviting first-tier celebrities to promote your brand is a costly endeavor. For example, inviting Lu Han or Yang Mi to write about your brand on Weibo may cost you millions of RMB. These first-tier celebrities are likely to influence a large number of followers.
Weibo is often called the “China version of Twitter” because it combines many of the features of Twitter and Facebook. It is widely used in China for social updates and has close to 511 million monthly active users. These users are highly engaged and will flood news articles and comments sections. This makes them more likely to share your brand message with the right people.