There are plenty of social networking sites out there, but LinkedIn has a wide range of features that make it a standout. It provides access to highly qualified people and decision makers. That means it’s a great opportunity to boost your brand. But it also presents some challenges. You’ll need to do more than just post your latest news to boost your visibility.
The best way to use LinkedIn is to treat it like a marketing tool. This means focusing on two main areas: generating leads and building a community of followers. In order to achieve this, you’ll need to understand your target market. Once you know who your audience is, you’ll be better able to create a content strategy that speaks to their needs and wants.
One of the best ways to engage your community is to create a company page. You can do this by filling out your profile information and adding a logo. The next step is to add a tagline. After all, your profile is a window to your organization, so it should be a reflection of your personality.
A new feature of the Linkedin platform is the “About” section, which allows you to share your company culture and highlight your key benefits. Also, you’ll want to pay close attention to the finishing touches. For example, make sure the profile picture is clean, and follow the recommendations for image specifications.
Linkedin has a number of groups for all sorts of interests. For example, you could start a group for your particular industry, or you could join a group for your favorite hobbies. Groups are a great way to get to know other professionals, as well as to learn about industry trends.
Linkedin has a great content recommendation tool that’s similar to a search engine. However, instead of displaying results from all of the social networks, it will display relevant content based on your preferences. If you’re looking for a way to repurpose existing content, there’s a free service called Linkedin Content that can help you find and curate great content for your page.
Another useful tool is Linkedin’s Trends. The site’s Trends feature shows you what content your target audience is most interested in. By tagging your own content in the right way, you’ll be able to drive traffic to your page and build relationships with your followers.
Aside from the above mentioned tagging feature, a good LinkedIn strategy also involves using the site’s native analytics dashboard to measure your efforts. Using this will allow you to see metrics such as how many people clicked through to your site, how many of them became leads, and how much revenue was generated as a result.
Getting a handle on your LinkedIn account’s statistics is one of the most important tasks for a small business owner. You can track the amount of engagement your page receives, as well as which of your competitors has the most followers. Additionally, you’ll have access to an ad management tool that allows you to create and manage your own ads.