Instagram is a great tool for boosting visibility. With millions of posts, choosing the right hashtags can help your posts stand out. Instead of using generic hashtags, choose industry-specific ones. Try researching the top performing posts for your category to choose a hashtag that will give your posts the most visibility. Make sure to also consider how many likes they received.
The best time to post is between Tuesday and Friday, when users are most active on the app. You can use the newsjacking technique to create humorous content that your audience will enjoy. Corridor Brewing, for example, used a newsjacking post to celebrate the Cubs’ Opening Day, tapping into a popular American pastime. Make sure to keep your profile clean and focused on quality content to engage your audience.
Another useful feature is the ‘Highlights’ feature. This feature lets you save your most interesting stories, and they won’t disappear after 24 hours. If you share training or hacks with your audience, highlight these stories. Highlights can be found on your profile page, right above your grid of posts. Highlights are shown as small circles, and you can view their titles. Highlights can be anything from makeup tutorials to origin stories to discount codes.
Instagram Stories can also be an effective marketing tool for businesses. If used correctly, they can give you a lot of exposure and boost sales. However, make sure to experiment to find what works for you. Stories are different for every business, so experiment with different formats and see what works best. Remember not to leave your audience hanging.
Stories are a great way to reach out to new customers. With over a billion users on the platform, your brand’s Stories are bound to reach a large audience. More importantly, they allow your brand to humanize its content and recruit talent. The more time people spend browsing content on Instagram, the more likely they are to be interested in your products.
Instagram Stories also have another important feature. The feature allows users to interact with brands by posting gifs or text. Instagram’s algorithm shows Stories to those who have recently uploaded content, so users who watch and interact with your Stories are more likely to view your feed posts. In addition, you can even use Instagram Stories to show behind-the-scenes footage.
Another new feature on Instagram that is gaining popularity is Instagram Reels. These videos are multi-clip videos with transitions and AR effects. They can be as short as 15 seconds or as long as 30 seconds. You can also add music or audio to your videos. If you create high-quality videos, these videos will get much more engagement than your normal posts.
Instagram Stories ads are a great way to generate more sales organically. However, make sure you create an ad with creative. Remember that your Instagram feed content will look weird on the Instagram Stories feature. Make sure to format your content with the vertical screen in mind. This will help it look more natural to your audience.