YouTube Marketing is the process of using video content to promote your business, brand or service on the world’s largest free video platform. You can use videos for a variety of purposes, including increasing brand awareness, driving traffic to your website or e-commerce store, or increasing the open rate of an email series or conversions on a landing page. To achieve these goals, it is important to focus on creating video content that is targeted to your audience and that provides value to them.
YouTube is home to millions of videos. It can be difficult to get noticed amongst the crowd, especially if you’re just starting out. To improve your chances of getting discovered, you should actively promote your YouTube videos. This will help you build a large following and gain traction with the YouTube algorithm, which will make it easier for people to find your videos.
To optimize your videos, consider implementing the following strategies:
Add a custom channel profile picture and channel art to ensure that your video thumbnails are easily recognizable. This will give your viewers a sense of consistency with the rest of your branding. If your company has a website, be sure to include a link to it in the video description.
Create a video trailer that features your company’s logo and highlights your most popular videos. This will act as a teaser to encourage viewers to subscribe to your YouTube channel.
Optimize your titles and descriptions by using keywords that are relevant to your video and audience. This will help your video rank higher in search results on both YouTube and Google. Remember to keep your descriptions short and sweet, while also being informative.
Encourage subscribers to subscribe by creating a video series that provides useful and interesting information. This will help your audience feel like they have a connection to your brand and will continue coming back for more.
Promote your videos by sharing them on social media platforms and in other online communities. If your business belongs to any industry-related Facebook groups or Slack communities, be sure to share your YouTube videos in those spaces to expand your reach.
Invest in a quality camera and audio equipment to produce high-quality videos. A professional-looking video will attract more viewers and provide a better user experience.
Add end screens to your videos that allow viewers to subscribe to your channel, see more recommended videos, and visit your verified website. You can add these in the Video Manager under Edit > Advanced Tools.
Identify your audience and their needs and interests by conducting research or surveys. This will help you tailor your videos to your target market, which will increase engagement and increase the likelihood of them converting into customers. This will lead to a positive impact on your bottom line. Make sure to respond to viewers’ comments and questions, as this is a great way to build a community around your video content.