Chatbot Marketing is one of the most powerful tools for advancing leads through your sales process. It can also help you speed up the paying process by allowing your customers to make orders and pay right in the chat window, without them having to go back to your website. This is especially beneficial for eCommerce stores and online services.
The first step in implementing chatbot marketing is zeroing in on the goal you want it to achieve. This can be anything from customer acquisition to easing your team’s load. Your social media, content, or web teams may be struggling to keep up with their workload, so leveraging chatbots can help them get the work done more quickly.
Once you know what your goals are, it’s time to design your bot. Work with your creative team to create a voice and personality that aligns with your brand, reflects its values, and resonates with your target audience. This will be crucial to attracting and converting users to your brand.
You’ll also need to decide what kind of content you want to share with your customers. For example, you might ask your chatbot to survey your customers to see what they like about your business. You can then use this feedback to improve your business in the future. Or, you could have the chatbot share content like blog posts or upcoming events.
When you’re ready to launch your chatbot, test it out to see how it performs. You can do this through your chatbot platform, or by running it on a social media channel like Messenger or Telegram. This will give you an idea of how your audience reacts to your chatbot marketing, and whether or not it’s effective in progressing leads through your sales process.
You can use your chatbot marketing to answer frequently asked questions on your website, and on your social media platforms. It’s a great way to reduce doubt at the point of checkout, and it also helps you learn what kinds of questions your users have so you can better prepare for them in the future.
You can also use your chatbot to offer free trials or discounts for your products and services, or to entice consumers to share their experience with you on social media or through review channels. Depending on the context, you can even use your chatbot to prompt consumers to sign up for newsletters or book demos with your team. For more complex or detailed queries, your chatbot can refer them to a live representative.