WeChat is an app that has a huge number of functions and enables brands to communicate, develop loyalty programmes and sell products. To get the most out of WeChat, you should focus on creating engaging content that is relevant to your target audience and implementing effective WeChat marketing strategies.
Original Content
Creating unique content for your WeChat account is an essential component of any WeChat strategy. It can be lighthearted and entertaining (such as a challenge) or informational, depending on your brand’s followers and their interests. In addition to attracting new fans, it also helps you build a reputation as an innovative and creative company.
Moments Ads
WeChat has introduced a variety of advertising tools to help businesses promote their content on the platform. These include Moments ads, banner ads and video advertisements. The ads are displayed in a user’s feed as a sponsored moment, and if clicked, users are directed to a business’s landing page.
It is important to know the rules for placing ads on WeChat before launching your campaign. Foreign companies can only place ads in the app after proving their registration and complying with the required licenses.
Create an Account
To start a WeChat marketing campaign, you will need to set up an official account for your brand. WeChat offers three different types of accounts: subscription accounts, service accounts and corporate accounts. Subscription accounts are primarily used for communication and allow you to send one push message per day. On the other hand, service accounts are a type of contact that appear in the “chat” section like any other contact and you can send four messages per month.
A subscription account is a good option for those looking to introduce their brand and build a relationship with customers. It is an ideal way to reach an extensive audience without having to pay for advertisement in WeChat’s user’s moments.
Keep your followers interested by offering them rewards such as gifts, lucky draws or special discounts for following you on WeChat. You can also use geo-location services to offer promotions that are nearest to them.
Create a WeChat Group
A WeChat group is a great place to share news and content with your followers. It is a forum for your fans to share opinions, suggestions and questions. A group also allows you to share videos, photos and links to your social media profiles.
Be consistent with posting regularly at peak times and consider Chinese holidays and popular seasonal events when you post. These events tend to generate a lot of buzz and will help you reach a larger audience with your content.
Livestreaming
WeChat recently added a live stream function to their mobile app, giving businesses the opportunity to interact with their customers in real time. They can ask questions, give feedback and receive instant answers from the host. This type of interaction is a great way to engage with your customer and it is a highly-effective tool for building loyalty.