How Digital Marketing Trends Is Changing Business
The next few years are quite exciting for all marketers and business owners. The year 2021 will mark the first decade that new internet business models, applications, and online behaviors will be fully established. What is important to note at this point is that all marketing trends will evolve and change. It is easy to get caught up in what is popular or getting the attention of the public, but one should not forget the importance of brand awareness, social media performance, and performance on mobile. These three components will play a pivotal role in the formation of new marketing trends that will come next year.
The next two years will prove to be quite volatile in terms of brand awareness. The year 2021 will witness some extraordinary shifts in traditional marketing behavior, brand awareness, and web performance. It s an era like no other, indeed, with major events literally shaking the foundations of traditional marketing. Unless you have been hiding under a rock, or under a Norwegian mountain, this laundry list should sound eerily familiar: political instability, widespread street demonstrations, a tepid U.S. recovery, economic uncertainty, terrorist activity, and a looming presidential election.
If you look at the marketing performance of the brand that you operate, you will see a trend emerging. For example, a brand that historically had a solid social media presence, which included multiple channels (such as Facebook, Twitter, YouTube), and a solid online strategy may now be on the cusp of seeing a complete collapse. One of the most significant reasons for this phenomenon is the weakening of brand identity in the face of rampant consumer preference for ephemeral and personalized experiences vs. the more impersonal and controlled experience offered by a traditional marketing outlet. Consumer preference is moving away from the traditional brand experiences and looking towards more “social” and “third” generation platform experiences. If you don’t believe us, ask anyone who has lost out on massive social audience success, and they will tell you that traditional marketing strategies simply do not work anymore.
This trend is also playing out with traditional marketing strategies. The age of the SEO Expert is over, and so are the days where a company could throw up a website, make a few sales, sit back, collect some money, and then realize their site’s page rank had little or no effect on their bottom line ROI. In fact, experts are now citing page rank as being a poor measure of digital marketing success. As one high profile executive told an audience, “The days of the page rank being the driving force behind digital marketing are over… page rank doesn’t tell me anything.” Clearly, for companies looking to stay ahead of the curve, there are many different strategies, many of which are currently being tested in the field, which must be properly executed in order to impact the end-user experience.
Another interesting trend is how consumers are connecting with online media more than ever before. In fact, many experts are citing social media as the platform on which consumers can create and share content faster than any other platform. In addition, this type of online media allows customers to receive more personalized marketing messages from businesses than ever before. Consumers have a personal relationship with businesses through social media, so when those businesses get on-board, it’s an even better opportunity for them to gain your business. In the age of e-commerce, having a strong online presence through social media can literally put you into a position to sell more products – because more people will be able to see your product.
Digital Marketing Trends is forcing a major change in how businesses view traditional marketing, and they’re forcing businesses to adapt. The days of the small business that built its reputation on word of mouth and traditional marketing strategies are coming to an end. Brands that are not well-established online will find themselves fighting for customers just as much as those who have been around the block for decades. The key is finding a balance between traditional marketing strategies and online media. It may just take a little adjusting to get used to.