Facebook isn’t just a social networking site for friends to share links and photos; it’s a powerful marketing tool that lets small businesses connect with their customers and spread the word about their products. Whether you’re a local bakery, a car dealership or a large corporation, there are a number of Facebook hacks that can help you make the most out of this social media platform for your business.
Ensure your Page has all the information potential customers need. This includes your contact information, address, business hours, website URL and more. You should also include a search bar so that people can quickly find what they’re looking for. Having this information easily accessible makes it easy for people to turn from visitors to customers.
Encourage engagement on your posts by encouraging comments. The News Feed algorithm prioritizes personal connections and interactions, so your content is more likely to be seen if it sparks a discussion. Plus, if you respond to comments and questions on your posts, you show that you care about your audience and are actively involved in your community.
Post photos of your products or services to increase brand awareness and drive traffic. This type of post is highly engaging and is one of the most effective ways to promote your business.
Highlight company milestones and anniversaries to make your business seem more personable. These types of posts are often highlighted in the News Feed, so they can be a great way to get new followers.
Try experimenting with different post types. This can be a great way to expand your reach and see what works best for your business. Depending on the type of post, you can use text posts to start conversations, photo posts to capture attention or video posts to showcase your products or services. Facebook Stories are another great tool to build engagement without interrupting your followers’ feeds.
Run Facebook ads to target your desired audience and drive conversions. These are effective because you can choose the exact demographics and behaviors you want to reach with them, and the platform tracks interaction so you can learn from each promotion you run.
Use the Facebook Advertising Manager to review campaign results on a granular level. This will give you more insight into the success of your campaigns, and you can even view results by objective in the table view. You can also access your account reporting, which provides performance data on all of your ads at an aggregated account level.