Clubhouse Marketing is a new and promising platform for brands to connect with consumers and other industry leaders. The app takes networking, webinars and podcasts to a whole other level by removing conventional boundaries between businesses and their audience. For brand leaders, this offers the opportunity to express their company values and connect with audiences in a more personal way that brandishes a sense of loyalty. For consumers, it allows them to casually chat with their favourite brands and receive answers and insights to their questions.
For ecommerce brands, Clubhouse is a unique platform to build relationships with their target customers. The ability to host rooms or participate in conversations enables them to promote new products, share customer feedback, and gain leads. But like other social media platforms, it can be difficult to stand out in a saturated market. The key to success on this platform is establishing a strategy that aligns with your business objectives and that of your audience.
Establish Your Positioning
Clubhouse is a conversational platform, so it’s important to know how you want your audience to perceive and experience you on the platform. Whether you’re hosting conversations, joining other rooms or participating in discussions, your positioning will define the types of conversations you attract, and ultimately influence the results you achieve.
To start, your strategy should be centered on creating value and connecting with your audience. Your goal should be to answer questions and provide information, but you should also consider collaborating with other people in your space to help them grow their following and to expand the reach of your brand.
The best way to do this is by joining rooms that are relevant to your industry, and by adding value through the content you create or contribute to. Once you’ve established your position as an expert in your field, other people will start to follow you and ask you questions. Moderators will then begin choosing you to be a part of panel discussions, and other industry leaders may approach you to request collaboration opportunities.
Your Clubhouse bio is the first thing that your audience will see, so it’s important to include everything they need to know about you. It should tell them who you are, what your goals are and how you can add value to their lives. This includes including any relevant accomplishments, social proof and links to your website or other channels you use to generate traffic.
Your position on Clubhouse should be consistent with your positioning across other channels, such as Instagram and Twitter. People will often click on your profile to learn more about you, so it’s essential that the messaging in your bio matches what they see on those other channels. This will ensure that your audience knows what to expect from you on any platform they find you on. Having this consistency will increase your chances of attracting the right audience and converting them into customers.