What exactly is digital marketing? Experts have mentioned that digital marketing is basically a strategy to promote businesses online through different types of media. Most companies use various online avenues to get their target demographics to come in their store or shop. Social Media is one such avenue where companies can market their business to their target groups and gain valuable feedback about the products or services they are offering.
SEO or Search Engine Optimization is one such technique. The objective is to make a website more visible to online users by optimizing its content, keywords, the target audience, as well as the website’s meta tags. For instance, a website promoting pet products would want its meta tags to indicate that it is offering dog training classes. This will help users who search for dog training classes to find it in search engine results. Experts also suggest that paying social advertising is another effective tool used to gain brand awareness in b2c companies through social media marketing.
Social media platforms such as Facebook, Twitter, YouTube, MySpace, Vimeo and StumbleUpon are only some of the several social media channels that companies can use for their strategic, digital marketing plans. It is important that companies take advantage of this content marketing strategy because it enables them to build brand awareness among their target audiences and drive more potential customers to their websites. It is also essential for companies to take advantage of content marketing because this can generate a significant amount of free, quality traffic to their website. Many experts also recommend the inclusion of video content marketing for more brand awareness in b2c companies.
Another strategy in online marketing is SEO or Search Engine Optimization. With this technique, companies can easily gain access to their target audience by optimizing the content on their websites. They can do this by making sure that their website will rank high on the search engine result pages (SERPs). This is done by optimizing the keywords used in the domain names, meta tags, titles, H-tags, headings and other HTML elements that appear on websites. This is a strategic digital marketing plan that can help in attracting a larger number of target audience.
Paid social media advertising like Facebook ads can also increase brand awareness. By purchasing targeted Facebook ads, companies can greatly improve their online presence as well as developing mutual brand appreciation. Experts also suggest that using blogs and other social media marketing tools can be another way of driving a large amount of target audience to company websites. Blogs, web 2.0 sites and other social media tools are some of the most effective tools when it comes to attracting target audience.
Branding strategies can also be achieved through social media marketing. Companies can make use of their company profile and photograph on Facebook and place links to their website in the description, while also making use of Twitter handles and other popular micro blogging platforms to update consumers about their latest products and services. Companies can also place Facebook links and other popular URLs on business cards to attract potential customers. By integrating all the above mentioned techniques into a well-designed Digital Marketing Plan, businesses will be able to attract more prospective customers.