Developing a Digital Marketing Plan

A Digital Marketing plan outlines the overall strategy of a company and its products and services. It also includes SMART goals, or specific, measurable, achievable, and relevant targets. To develop a plan, it’s essential to understand a company’s online domain, target audience, and channels of communication. The plan also outlines the company’s SWOT analysis, which […]

How to Personalize Your Emails For the Most Effective Email Marketing

Personalize your emails. Include details like your name, location, interests, and purchase history in your email subject lines. Also, use preheader text to add more detail. These details are important to your subscribers because they can increase the chances of them opening and clicking on your email. Personalization is important in email marketing because people […]

How to Improve Your Website’s SEO

Good SEO starts with thorough research. You should conduct competitive analysis and use keyword research to find high-performing keywords. Search engines index your pages and use them to rank you for particular keywords. So the more content you publish on your website, the more pages will be indexed by the search engines. Here are some […]

How to Use Weibo to Market to China Social Media Users

Chinese internet users use Weibo to find the latest and most fashionable brands. You can target your audience by gender, geography and prizes. If you are looking to create a niche audience, weibo is a great place to begin. There are great tools on Weibo to market your products and services. To get started, create […]

How to Maximize Your Instagram Marketing Efforts

One of the best ways to maximize your Instagram Marketing efforts is to create more relevant landing pages. In many cases, companies will direct leads to the home page after clicking on an ad, which does little to encourage engagement and is not relevant to the product or service being promoted. Because Instagram is mostly […]

Linkedin Marketing For B2B Marketing

A business should take advantage of LinkedIn Marketing if they want to reach a broad audience. Currently, there are 700 million members of the networking platform. By using LinkedIn to reach these individuals, you will be able to gain access to these targeted decision makers. Listed below are some tips on how to use LinkedIn […]