If you’re looking for ways to generate more business and reach a larger audience, you can’t ignore these Digital Marketing Trends. Social media is a huge trend, and podcasts are a great way to expand your audience. According to the latest statistics, Americans listen to over 70 million podcasts each year. Podcasts can help drive knowledge and revenue to your business. Social media is also a powerful tool for customer service, as 65% of consumers feel more connected to a company when it replies to their questions and concerns directly through a social media account.
Social media is an excellent way to promote your business and brand. When done correctly, social media can help you connect with your audience in a way that will increase sales. Another digital marketing trend is pay-per-click advertising, where you pay for every click of your advertisement on a search engine. This strategy can help you expand your customer base and convert prospects into paying customers. While it may seem like a fad to some, it’s a proven way to get targeted traffic and increase sales.
A growing number of online stores are incorporating browser push notifications, which reduces the potency of email marketing by 50%. As an added bonus, users tend to interact with chatbots over human representatives, which is why they’re the preferred method of communication among brands and consumers. In addition to messaging apps, social media is also a powerful tool for e-commerce. Brands should make the most of this platform by integrating social media with e-commerce.
Artificial intelligence (AI) is the technology behind many of these services, including search engines. This technology has become increasingly widespread since the COVID-19 pandemic in 2016. Jarvis, a popular AI-powered software, was trained by leading SEO experts to write website copy and blog posts. Jarvis can even identify certain phrases in a customer’s voice, meaning that they can make an informed decision based on their needs. While AI is a hot topic in the world of business, businesses that don’t keep pace with the latest trends may end up left behind by their competitors.
The importance of video in business cannot be overstated. Today, 60 percent of the world’s population uses the internet, and smart devices are everywhere. With the help of digital marketing, your business can thrive in the digital age. In 2017, eighty percent of companies reported that they increased brand awareness through digital marketing channels. 80% of B2B companies use content marketing to generate leads. One study also showed that 78% of marketers said video marketing helped them increase sales.
Voice-controlled purchases are another trend worth paying attention to. With the onset of virtual reality, the human brain is more likely to respond to visual content than to text-based content. For example, a video of a product that offers a free trial can be an effective way to increase the number of visits. Another trend that is worth mentioning is the rise of green marketing, otherwise known as eco-marketing. This type of marketing promotes sustainable practices by promoting products and services that are friendly to the environment.